Once Hot, Pink Has Cooled Fast
Strong rosé wine sales growth in the run-up to the pandemic has given way to declines across all channels as demand moderated. Declines of 9% through retail outlets tracked by NIQ, a drop of 4% in on-premise sales tracked by CGA by NIQ and a drop of 11% in direct-to-consumer (DtC) shipment value as reported […]
Glut of Brands and Grapes
Chris Brockway, winemaker and owner of Broc Cellars in Berkeley, Calif., said one of the biggest surprises with rosé has been how quickly attitudes changed. “Rosé was hot for ten years it seems like,” he said, saying he’s certainly seen a decline in popularity. “We weren’t ready for the abruptness.” In step with rising sales, […]
Growth at Odds with Market Reality
Since 2018, total U.S. wine market value has risen steadily from more than $73 billion to $107 billion at an annual average rate of 6%. That simple arithmetic, however, doesn’t begin to convey the momentous changes seen in the industry over those six years. In addition to the COVID-19 pandemic that largely shuttered an on-premise […]
WBIX Steady in Debut Year
While much of the wine industry experienced a tough go of it in the public markets last year, the two companies that represent the majority of the index — Constellation Brands Inc. and LVMH Moët Hennessy Louis Vuitton – helped lift the WB Stock Index (WBIX) nearly 2% over the past year. WBIX, a composite […]
Industry Metrics: On-Premise Sees Growth
Domestic Wine Sales Value 12 months ended February 2024 +4% U.S. wine sales including bulk imports, bw166 Other Industry Metrics for February 2024 (versus February 2023) data: -3% off-premise sales value, NIQ channels +1% on-premise sales (52 weeks ended Dec. 30, 2023), CGA by NIQ -6% DtC shipment value, WineBusiness Analytics/Sovos ShipCompliant -24% Winery Job […]
Upcoming Events
UC Davis Wine Executive Program: March 24-28 The UC Davis Wine Executive Program is uniquely designed to teach the fundamentals of winemaking and management skills necessary to be profitable in today’s challenging and dynamic wine industry. ucdavis.edu Central Coast Insights: March 26 The leading economic forecast and financial conference for the Central Coast wine industry, held […]